UK retailer Waitrose has launched a two part YouTube series that explores regenerative agriculture and the retailer’s work with farmers to build a more resilient, nature-friendly food supply.
Created in collaboration with National Geographic CreativeWorks, the series was filmed at Waitrose’s own farm, Leckford Estate, in Hampshire and aims to raise awareness of the challenges facing global agriculture as well as the potential solutions.
The National Geographic partnership reflects an effort to take the regenerative agriculture conversation beyond the farming and food industries and into the mainstream.
The two-part series examines the people, places, and innovations behind Waitrose’s approach, while highlighting the wider pressures facing the food system.