A new campaign has been launched by the AHDB (Agriculture and Horticulture Development Board) Let’s Eat Balanced. The aim is to emphasise the taste, nutritional benefits and public trust allied to British produce.
The initiative seeks to encourage greater awareness of the role that quality British foods, including red meat and dairy, can play as part of a healthy and balanced diet.
By showcasing the nutrient-rich qualities of British-produced foods, the organisation hopes to strengthen confidence in the nation’s farming standards and highlight the sector’s commitment to animal welfare and environmental stewardship.