English Tourism Week kicks off today and runs to 22 March.
Co-ordinated by VisitEngland, this year’s English Tourism Week is themed on ‘Local Stories. National Growth.’, highlighting English tourism’s ability to boost jobs and growth across the regions. Annually, English tourism contributes £127 billion to the UK economy, supports more than two million jobs and hundreds of thousands of businesses.
The aims of the campaign are outlined below:
- Highlight to stakeholders about the huge contribution English tourism makes to the UK economy.
- Kickstart the spring/summer season and give businesses and destinations a marketing hook to engage with customers and encourage bookings.
- Give businesses an opportunity to engage with local stakeholders such as MPs and media, to bring attention to tourism’s contribution in their area.
- Increase awareness among domestic visitors of the quality and variety of the English tourism offer, and encourage domestic travel.
https://www.visitbritain.org/working-us/english-tourism-week