More than 90% of farmers say their environmental work goes unrecognised, according to the first Pinstone Pulse report titled From Pressure to Partnership.
Some 85% of the 344 farmers surveyed believe the public expects too much, and 88% feel judged by misinformation, leaving them feeling undervalued and frustrated.
Already farmers say they are using an average of eight sustainable practices on farms (rising to 9.6 for arable farms), with 89% actively working to improve soil health.
Positively, some 61% are willing to make significant changes to how their businesses operate. Also with the right financial support, 85% of farmers say they would go further to run a more sustainable farm.
Three quarters (74%) say financial incentives would accelerate change, over half of farmers want access to grants (55%) and less red tape (52%), and almost half want real evidence from real farms (47%).
Read the full report here.