As British Food Fortnight approaches, food supply chain partners are championing Love British Food’s call for both consumers and businesses to “Make the Switch” and choose British produce all year round.
The pledge encourages retailers, public sector caterers, hospitality providers, and households to make small, manageable changes to their buying habits, opting for seasonal British ingredients wherever possible.
Industry figures backing the pledge include the campaign’s partners Bon Culina, Brakes, Fresh Direct and Glebe Farm. Collectively, they are calling on their networks to play an active role in ensuring that British farmers’ produce reaches more plates across the UK.
According to Alexia Robinson, Founder of Love British Food, “Supporting British food doesn’t have to be an all-or-nothing approach. By encouraging businesses and home cooks – to take one simple step with their food choices, we can make a lasting difference to the resilience of our food system.”
British Food Fortnight runs from 26th September to 12th October.
To find out more, visit https://www.lovebritishfood.co.uk
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