UK retailer Waitrose has launched partnerships with Soil Association Exchange and Regenified with the aim of having all of is farms using regenerative practices by 2030.
The new partnerships with Soil Association Exchange, a farm measurement tool, and Regenified, a leader in regenerative agriculture verification, aims to provide vital expertise to support growers with robust measurement tools, expert advice, and certification.
The scheme aims to support 2,000 British farmers to move to nature-friendly farming practices, helping boost business resilience of farms in the long-term, secure food supplies, and combat the effects of climate change.
Waitrose states it is the first UK supermarket to independently certify regenerative farming at scale.