UK retailer Waitrose is partnering with digital mapping tool, Land App to support farmers in the adoption of nature friendly practices in the UK.
The partnership will provide over 2,000 Waitrose farmers with free access to advanced mapping tools and expert advice, helping them to create bespoke land management plans that protect and enhance the environment.
The partnership is a key step in Waitrose’s Farming for Nature programme, which aims to support its British farmers to move to nature-friendly farming practices, helping to boost financial resilience of farms in the long-term, combat biodiversity loss and tackle the effects of climate change.
Rolling out Land App, Waitrose will gather real-time data on the environmental health of its farms, measuring progress on over 60 key sustainability metrics that will help understanding of the current state and potential to enhance biodiversity in Waitrose’s supply chain.