A recent study commissioned by discount chain Aldi revealed that almost a quarter of shoppers in the UK consistently purchase the same fruit and vegetable items.
The research, involving over 2,000 adults, pointed out that bananas and potatoes are staples in over two-thirds of British shopping baskets, followed closely by carrots, apples, and onions. In contrast, butternut squash, pomegranate, and aubergines lie at the bottom of the preference list, alongside kale, avocados, asparagus, and cherries.
The findings note the tendency of consumers to stick to familiar produce in terms of the comfort in cooking with known ingredients.
The study also revealed that a quarter of adults do become tired of their routine fruit and vegetable selections, with a third choosing the same produce throughout the year, regardless of seasonality. When considering a change, 58% of respondents indicated a preference for seasonal products, and 53% would be swayed by attractive offers.