UK retailer Waitrose has announced plans to focus on regenerative agriculture with an ambitious plan to support over 2,000 British farmers in adopting nature friendly practices by 2035.
The retailer plans to offer financial support, resources, and expertise to farmers transitioning to regenerative practices. A dedicated Centre of Excellence at Leckford will provide hands-on training and guidance. Additionally, the supermarket will collaborate with LEAF and the University of Reading to further research and knowledge-sharing in this field.
The plan also includes setting up eight satellite farms in the UK on a three-year programme representing a range of farming sectors including beef, dairy, pig, poultry, top and soft fruit, root vegetables and glasshouse.
The aim will be to produce best practice guidance that has been tested and shared more widely in supply chains, making it easier for farmers to know what works, and the impact changes could have and what they might cost.