UK retailer Waitrose is launching a new branded innovation programme to identify and support new FMCG brands to market.
The new programme “BrandsNew” will use the Waitrose staff alongside product discovery, sourcing and purchasing platform RangeMe and innovation consultancy YF (formerly Young Foodies) to provide experience and expertise in getting brands ready to supply supermarkets.
Participating brands will be supported with a tailored package of:
- Commitment of time from Waitrose’s Branded Innovation team as well as expert buyers sharing knowledge and practical advice
- Confirmed space in store, online and with business to business partnerships
- Affordable marketing support across all channels
- Experiential moments e.g. in store tastings, online sampling, presence at Waitrose events such as Waitrose Food and Drinks Festival
- Performance data and analysis
The BrandsNew at Waitrose programme is now live via https://www.rangeme.com/waitrose